Experience Food is an initiative by Uscreates to use design to improve eating habits.

Experience Food is a series of research exercises and design interventions to improve eating habits. The initiative is using a collaborative approach bringing together many experts and specialists to work together to improve eating behaviours and tackle rising obesity levels.

• To respond to unhealthy diets using a design led approach
• To trial new ideas, systems, services, schemes or products
• To demonstrate how innovation drives social change
• To use innovation in beneficial ways to society
• To create innovative solutions to tackle unhealthy diets which can be disseminated nationwide
• To offer a unique service, combining design expertise and new thinking with expert knowledge of topic areas
• To capitalise on the opportunities surrounding healthy eating within both the public and private sector

Experience Food’s first area of focus is improving eating habits in the workplace. We spend 60% of our waking hours and eat a third of our meals and snacks at work, and so the workplace has been identified as a key area to impact on eating behaviours. This is being approached through Experience Food at Work.

Other areas that are being developed include Experience Food Knowledge, which is looking to improve eating habits by developing the nation’s food skills and knowledge.

Contact us via email: us@uscreates.com

Via telephone: +44 0778 842 8133

Or via good old fashioned post!
2nd Floor
24 Fournier Street
London
E16QE

We look forward to hearing from you!